Capability statements are intended to showcase your company’s abilities and what it is that sets you apart from your competition. However, your capability statement needs to actually be read for this to happen.
Far too often, poorly written and formatted statements get overlooked. Before your company can stand apart from the rest, your capability statement must do the same.
Below is a list of what you will learn in this online course:
- Stick to the Basics
- Ensure it is relevant to the customer
- Keep It Simple And Clean
- What Makes You Different Compared to the Rest
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.